10 Ideas For Using IGTV’s Long-Form Video Content To Build Your Brand

Do you want to develop your Instagram brand in novel, interesting ways? Long-form video content now offers interesting new options thanks to IGTV, which provides a different format from the typical 60-second clip. We have suggestions that can help you get started if you’re ready to dive into the realm of extended content but are unsure of where to begin. These 10 ideas provide several innovative approaches that will make it simple for everyone – no matter what sector they are in – to make use of IGTV’s potential, from original tales and Q&A videos with followers to educational lessons and behind-the-scenes glimpses at your business. So, let’s get started!

Share Behind-The-Scenes Content Of Your Products Or IGTV Services

Giving your fans a glimpse into the “making of” or behind-the-scenes material of what you do is a fantastic approach to humanizing your business and helps them understand the extraordinary amount of work that goes into producing goods or services. Additionally, it’s a fantastic approach to demonstrate your knowledge and provide the impression that the audience is learning something exclusive. If the audience finds it intriguing, they’ll definitely return for more. Also, don’t forget to include a call to action!

  • Create Bite-Size Tutorials

Why not educate your followers if you are an expert in something? Mini-lessons that simplify complicated concepts into easier-to-understand chunks can be made. IGTV provides the ideal venue for longer-form content, whether it is demonstrating how to utilize a product or outlining a concept. This is especially useful if you work in an area where visual aids are required to clarify concepts. You may also reuse content from sites like YouTube to MP3 and other video-sharing websites. Furthermore, when you buy real instagram likes it will help you to engage more viewers with your IGTV videos.

  • Narrate Your Story

A fantastic chance to convey a tale about your company or connected subjects is provided by long-form content. Businesses have the opportunity to truly demonstrate their beliefs and other aspects of their identity using IGTV. With the help of this platform, you can tell more in-depth, sincere tales about the people who created the brand, increasing your connection with followers through a more real touchpoint. It is also simpler to put up because the content can be repurposed from other social media platforms like YouTube.

  • Create Interactive Q&A Videos With Followers

This is an excellent approach to interact with your followers and invite them to ask questions about your company, goods, or services. You might do this in an informal situation, such as during an ‘Ask Me Anything’ video where you record yourself responding to followers’ comments live, or you may prepare a list of pre-recorded questions that you can respond to on camera. In order to generate material that is properly-suited to their interests and requirements, it’s also crucial to keep track of the questions people are asking.

  • Create Educational Content

Educational material is a terrific method to not only provide viewers with relevant information but also promote yourself as an authority in what you do. It may range from tutorials on how to utilize certain products/services to interesting courses surrounding IGTV themes relating to your field. By doing this, you can also show your audience how knowledgeable you are and build their faith in you. When creating long-form video content, keep in mind that viewers of the modern era are looking for material that is both entertaining and instructional.

  • Share User Generated Content (UGC)

One of the most effective marketing strategies is the use of user-generated content. You may create a feeling of community and prove that users are happy with your goods or services by presenting UGC associated with your business. Not to mention, it’s a quick and affordable method of creating videos for IGTV. Depending on the subject matter of the video, you may ask viewers to submit their own films (for instance, if you’re running a contest) or just assemble user-generated content from other websites (like Instagram).

  • Showcase A Day In The Life Of An Employee Working At Your Company

This is a terrific method to show how your staff live their daily lives and humanize your brand. Through the depiction of a day in the life of one employee, including their regular tasks and interactions with other staff members, fans are given an inside glimpse at what it’s like to work in your company. Other people who might be considering working there are likewise encouraged by it. Keep your audience coming back for more of this sort of material to improve the relationship between them and your brand.

  • Share Tips And Tricks Videos

Provide informative tips and tricks videos that can assist viewers to succeed or broaden their knowledge on subjects pertinent to your sector if you have expertise in those areas. This can be done even if you don’t work in your industry. It’s an excellent approach to solidify your position as a subject-matter authority in addition to strengthening your bonds with your fans and possible clients.

  • Create Exclusive Interviews

Exclusive interviews with individuals connected to your market or business are another great way to generate content. Consider asking someone if they’d be interested in participating in an interview with you for IGTV if they just earned some form of acclaim or were featured in the media. This gives both your viewers and the interviewee’s admirers access to unique content that isn’t available anywhere else.

  1. Launch A Challenge Or Contest

Why not launch a challenge on IGTV to attract more viewers? People may submit movies or photographs that fit a subject you specify, and you can then announce the winner. This motivates people in your audience to create original material that will set them apart from the competition and spark interest in your company. By increasing traffic to your accounts, contests are also excellent for raising interaction across all social media channels.


In conclusion, the concepts listed above are wonderful methods for producing long-form content that will aid in the growth of your Instagram business. IGTV offers a variety of opportunities to get more followers and position oneself as an authority in your field, from informative videos and tutorials to contests and interviews. What are you still holding out for? Start using these suggestions right away!


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